Custom Website Design & Development
Built from the ground up, around what makes you different.
A fully bespoke digital experience shaped around your business, your audience and where you’re going — bringing strategy, creative direction, design and engineering together from the first conversation through launch.
Custom engagements typically start at $12,000.
When it’s time
Your business changed.
Your website didn’t.
Businesses grow.
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Their positioning becomes sharper.
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Their customers change.
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Their services evolve.
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Their reputation grows.
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Their ambitions get bigger.
But the website often remains a reflection of an earlier version of the company.
A custom engagement is for organizations whose digital presence no longer reflects the quality, maturity or direction of the business behind it.
Who this is for
For businesses that have outgrown the obvious answer.
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You’re repositioning or rebranding.
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Your current website no longer reflects the organization.
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The website plays a real role in sales or credibility.
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You have multiple audiences or complex content to organize.
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You’re entering new markets.
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Off-the-shelf themes or predefined systems would constrain the solution.
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The website needs custom functionality or integrations.
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Leadership wants something genuinely differentiated.
Website Design & Development starts from a proven foundation, shaped around your brand.
What “custom” actually means
Nothing starts with
a template.
We don’t begin by choosing a theme and fitting your business into it.
We begin by understanding the business, the people it needs to reach, what makes it different and what the website needs to accomplish.
The strategy, structure, visual direction, interactions and technology follow from there.
- Choose a theme
- Pour the content in
- Adjust the colours
- Launch
Your business
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Strategy
What the site must achieve, and for whom.
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Creative direction
How the business should look, sound and feel.
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Design
Every page, interaction and detail.
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Engineering
The CMS, integrations and build that carry it.
Capabilities
Everything the experience
needs. Nothing it doesn’t.
Every engagement draws on what the work actually needs. Some projects use all of this; most use a considered selection.
Strategy
Discovery & stakeholder workshops Audience and competitive research Website strategy Information architecture Sitemaps and user journeys Content strategy Wireframes
Creative & design
Creative direction Bespoke UI design Design systems Responsive design
Engineering
Custom front-end development CMS architecture Content modeling API and third-party integrations Advanced interactions Technical SEO Accessibility Performance optimization
Launch & beyond
Analytics Content migration Quality assurance Launch planning CMS training
How we work
From first conversation
to finished experience.
One continuous line, from understanding the business to supporting it after launch — the same studio, the same people, throughout.
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Discover
Understand the business, audience, goals and constraints.
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Define
Shape the strategy, architecture, requirements and direction.
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Create
Develop the creative direction, UX and visual system.
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Build
Engineer the experience and CMS around the approved direction.
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Refine
Test, optimize, populate and polish.
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Launch
Prepare, deploy, verify and hand over.
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Grow
Support and improve the website as the business evolves.
Technology
The right technology
follows the strategy.
We don’t force every project into the same stack. The technology is selected around the experience, content model, internal team, integrations and long-term needs of the business.
You don’t need to choose the stack. We’ll recommend one — and explain why.
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WordPress
A familiar, flexible CMS — custom-built for teams who publish often.
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Statamic
Fast, elegant and content-led, without the weight.
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Next.js
High-performance, app-like experiences.
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React
Rich, interactive interfaces and components.
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Headless CMS
One source of content across sites, apps and channels.
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APIs & integrations
Connecting the CRM, booking, inventory and tools you already run on.
Engagement
An investment in what
comes next.
$12,000
8–16 weeks
Most projects are shaped around the complexity of the strategy, content, design system, functionality, integrations and number of stakeholders involved.
Selected work
Custom, in practice.
A studio demo built from the ground up around a single brand — its customers, its offer and how it actually sells.
Harborlight
Homes
Coastal light, an editorial serif and a warm palette carry communities, signature plans and quick move-in homes.
View project
Questions
Before we talk.
The questions we’re asked most often about custom engagements.
Custom website engagements typically begin at $12,000. The final investment depends on the complexity of the strategy, content, design system, functionality, integrations and the number of stakeholders involved — we’ll give you a clear proposal after our first conversations.