Custom Web Applications
Software built around how your business actually works..
We design and build purpose-built web applications for businesses with workflows, customer experiences, or operational needs that off-the-shelf software can’t solve well.
Application development typically starts at $15,000.
When it’s time
Your tools should work around your business.
Not the other way around..
Your team spends too much time moving information between disconnected systems.
-
Important processes still depend on spreadsheets, email and manual work.
-
Off-the-shelf software gets close, but never quite fits how your business actually works.
-
Customers or teams need a digital experience your current systems weren’t built to provide.
-
You have an idea for a product or tool that doesn’t exist yet.
Custom software makes sense when the problem is specific enough — and valuable enough — that continuing to work around it costs more than solving it properly.
Who this is for
For businesses with a problem that deserves its own solution..
-
Your workflow has outgrown the tools supporting it.
-
You understand the problem well enough to know where existing software falls short.
-
Solving it would create meaningful operational or customer value.
-
The way your business works is too specific for a generic platform.
-
You need a customer portal, internal tool, platform or digital product built around a particular use case.
-
You’re prepared to define the problem before deciding exactly what should be built.
Website Design & Development may be a better fit if what you need is primarily a new marketing website rather than a purpose-built application.
Capabilities
Built for the parts of your business that
off-the-shelf software can't quite reach..
Every application is different. We bring together the strategy, product thinking, design and engineering the problem actually requires — and leave out what it doesn’t.
Strategy & product
Discovery & stakeholder workshops Workflow and process mapping User research Requirements definition Product strategy Feature prioritization Information architecture Technical planning
UX & interface design
User journeys Wireframes UX design Interface design Design systems Prototyping Responsive application design Accessibility
Engineering
Custom front-end development Back-end development Database architecture API development Third-party integrations Authentication & permissions Business logic & automation Performance optimization
Launch & evolution
Data migration Quality assurance Deployment planning Analytics & monitoring Documentation Team training Ongoing development Product iteration
How we work
From complex problem
to working product.
We reduce uncertainty before we build — defining the problem, workflows and requirements first, then designing and engineering the right solution around them.
-
Discover
Understand the business problem, users, workflows and constraints.
-
Define
Map requirements, priorities, architecture and the path forward.
-
Design
Shape the user experience, interface and interactions around real workflows.
-
Build
Engineer the application, data, integrations and business logic.
-
Refine
Test real scenarios, resolve edge cases and improve the experience.
-
Launch
Prepare, deploy, verify and introduce the product to its users.
-
Evolve
Support, measure and improve the application as needs change.
Technology
The right technology for the problem..
-
Next.js & React
Modern, interactive applications and product experiences.
-
PHP & WordPress
Custom platforms, workflows and content-driven applications.
-
APIs & integrations
Connecting the systems, services and data your business relies on.
-
Cloud & data
Databases, storage, infrastructure and services designed around the application.
Engagement
Define it before we build it..
$15,000
2–4 weeks
Discovery gives us the requirements, product direction, technical approach and scope needed to estimate the build. From there, we provide a separate proposal for design and development.
Questions
Before we talk.
A few things worth knowing about custom application engagements.
Internal tools, customer and partner portals, workflow systems, data-driven platforms, operational software and other purpose-built web applications. The common thread is a business need that off-the-shelf software doesn’t solve well.